Copywriting That Inspires Action, Transcends Trends, and Transforms Brands
I’m not known for doing much of anything in a traditional manner, and I certainly didn’t follow a traditional career trajectory into the copy and content writing industry.
The benefit to you?
The practical knowledge I’ve acquired along the way has provided invaluable insight into the consumer mindset.
I use that insight, first and foremost, as a tool:
Conflict resolution in the name of strategic brand storytelling.
I believe effective copywriting is about identifying and addressing your target audience’s concerns in a way that invokes both thoughtful reflection and results-driven action.
It’s effect AND affect. Data AND emotion.
What I Can Bring to Your Team as a Creative Writer:
-Ability to write in different voices, asses market viability, identify niche target audiences, and invoke action through words
-Naturally inquisitive nature; curious, sometimes to a fault.
-Research guru. If there’s a study to be cited or market demographics to analyze, I’m on top of it.
-Self starter, but also: sensitive, empathetic, friendly team collaborator.
-Prolific doodler of drafts and margins. My 3d box drawing skills are on point.
“Scott was able to translate industry specific jargon into approachable copy that helped grab the attention of our readers and clients when we
John Christopherson
asked him to draft some press releases for our growing IT consulting firm. He has a keen attention to detail and quick turn-around, too!”
Former President, TBG Consulting
“Scott took my notes and listing photos, and with a strategic, well-researched approach, added that “wow” factor that helped set my listings
Donna Glazer
apart from your typical, everyday real estate copy.”
Top Chicagoland Area KW Broker