BMW – “Medicine for your soul”
People think owning a BMW is about status and class. Sure, for some people it is. Maybe even most.
For those of us who know better, though, they’re about so much more than that.
Cars are our escape from the world. They’re what we look forward to after a hard day. They don’t judge us. They never cease to put a stupid grin on our face.
They truly are medicine for the soul. No prescription needed.
A 30 second spec radio ad for BMW targeting REAL automotive enthusiasts. Not the people who just want a status symbol. The people who want an experience like no other every time they get behind the wheel.
Text to speech generated with ElevenLabs.io.
Skittles Drink Mixers – “Sip the rainbow”
The global water enhancer market is valued at approximately $4.2 billion and is projected to reach over $9 billion by 2034.
In a recent survey, 30% of Americans disclosed that they do not like the taste of tap water. 20% of those surveyed revealed that plain water has no appeal to them whatsoever.
With diabetes still on the rise, a sugar free option that tastes as sweet as the candy you grew up loving positions this water enhancer as an extremely appealing proposition to consumers of all ages.
NOTO Botanics – “What sets you apart”
The global gender-neutral beauty market is rapidly expanding, valued between $10.2 and $15.9 billion, with a projected growth rate of 10.7-17.7% annually.
NOTO Botanics is a celebration of radical acceptance, self love, and individuality, while also focusing on fostering community engagement, moral business practices, and sustainability.
The image is lifted directly from their site. The copy’s goal is to demonstrate how the defining characteristics that make each of us unique can also be driving factors that bring us closer together as a community of individuals seeking to serve a higher purpose. In this case, cruelty-free products, natural ingredients, and gender inclusivity.
The differences that define us are the attributes that bring us closer together.
QuitAssist.org – “Not just bad for your lungs”
The global smoking cessation market is valued at roughly $35-50 billion and is expanding at a 10-11% annual growth rate.
Smoking isn’t just bad for your lungs.
A PSA Spec Ad for Quitassist.org
Video portion generated with PixVerse.ai
Metra – “Just beat it”
Don’t bother getting up early to beat the morning rush. Just beat it. In surprising comfort.
A 1:00 spec radio ad targeting young professionals who commute to and from work in the greater Chicagoland area.
Text to voice generated with ElevenLabs.io.
LifeStyles Condoms – “A LifeStyles choice”
The LGBTQ condom market is a rapidly expanding segment of the broader wellness industry.
Every queer person has heard “it’s a lifestyle choice” at one point or another, and they’ll all tell you this simple truth: who you’re attracted to is not a choice. It’s an integral part of their being.
Driven by rising STD/STI/HIV awareness and a surge in casual dating apps, brands are increasingly tailoring their products and marketing to this huge community of consumers.
For over 120 years, LifeStyles has been the go-to choice of condom for those who care deeply about their health, and the health of those they love the most. That’s the kind of credibility you can’t buy.
A 30 second spec radio ad targeting gay men.
Text to voice generated with ElevenLabs.io.
It’s not just a choice. It’s a way of life. A reality young women know all too well.
A 1:00 spec radio ad targeting young women, ages 20-44.
Text to voice generated with ElevenLabs.io.
LifeStyles TV Script
A harsh truth: 0% of men with unsightly STDs get the hot chick.
Beats & Bose – “Insulate your mind”
In an increasingly loud world, we all need an escape from time to time. Music is the solution. Noise canceling (or cancelling if you’re not from the US) headphones are the tool.
Based on the simple premise of insulating your mind from the background noise of daily life, these two brands are among the most popular offerings.
Pelican Phone Case – “Guardian angel”
A phone is so much more than just a phone.
It’s a camera, a calendar, a meteorologist, and sooo many other things.
Protect your phone with a guardian angel in the form of Pelican’s Guardian series of phone cases.
Rust-Oleum Rust Reformer – “Reform it”
People call the Great Lakes area of the US the rust belt for a reason. Consumers spend over $3 billion annually on automotive repairs and part replacements directly caused by road salt and liquid de-icers.
Thankfully, there is a solution available in Rust-Oleum’s proprietary Rust Reformer formula. It doesn’t just “cover up” rust like most products do. Instead, it converts rusted, painted metal into a flat black, primed, paint-ready surface.
So don’t just cover up the rust. Reform it.
Field Museum – Chicago, Illinois – “Like the first time. Every time”
The Field Museum, especially for its younger guests, is about inspiring awe and wonder. Much like the first time Drs. Sattler and Grant first saw the live Brontosaurus in Jurassic Park.
Images generated with GeminiAi.
Seiko Watch Corporation – “Dive in”
Seiko is one of the most recognizable watch brands in the world, but they’ve always had a bit of a problem: many people pronounce it incorrectly.
It’s not SEE-koh, it’s SAY-koh, with an emphasis on the first syllable.
They’ve always been grounded in fine Japanese craftsmanship highly inspired by nature.
Grand Seiko’s blue dials, specifically, are almost exclusively inspired by the specific natural landscapes, atmospheric conditions, and seasonal transitions (known as Sekki) found near their two main watchmaking studios in Japan: the Shinshu Watch Studio (near Lake Suwa) and the Grand Seiko Studio Shizukuishi (near Mt. Iwate).
While the Prospex line is a much more accessible line of Seiko’s catalog, the refinement and connection to nature is still very much at the heart of its story.
That was my inspiration for this spec ad.
Starbucks – “Good all year ’round”
Cold brew is serious business, but Starbucks likes to keep things light and playful. It is not the logical part of your brain that identifies with certain brands, but the emotional significance. Humor taps into that part of your brain yearning for human connection. If this puts a smile on your face, then I’ve achieved that.
Iced coffee isn’t just for hot days. Many people enjoy it well into the winter, with recent surveys conducted by major chains revealing that a significant majority of cold brew drinkers actually prefer it over hot alternatives.
Either way, both are good choices all throughout the year!
Spotify – “Rage. Rinse. Repeat”
Music is the ultimate cure for a gloomy day. Who doesn’t love to blast their favorite 90’s rock band when they’re feeling particularly unhinged? Introduced in 1992 as the lead single from their debut, self-titled album, and written in response to the 1991 Rodney King incident, it still holds up quite well today. At least in my humble opinion.
While I personally enjoy listening to a good ad, I know they’re not for everyone. Spotify agrees. So rage. Rinse. Repeat as desired.
Mastercard
Moen Faucets – “Yeah, they’re THAT good”
No, i’m not entirely sure why I went with the British accent. They just make everything sound a little more fun, amirite?
E-Commerce Website Content – TBT
I’ve always had an entrepreneurial spirit. While most of my businesses never made it past the development phase, it did give me an opportunity to test my writing chops and craft some website content.
TBG IT Consulting Firm
Two published press releases I wrote for a growing IT consulting firm announcing its new president. One for general release, and one that was sent to current clients.
Spec Direct Mail/E-Mail
It doesn’t get much more personal than this.
Death is something most people would rather not think about, but when they are directly confronted with the effect it can have on their loved ones, they may just be willing to purchase that term life insurance policy.
A spec direct mail ad targeting young couples starting a family.
Automotive Journalism
Because life is too short to drive boring cars. An automotive review from yours truly about his truly.
“A Decade of Wide Grins and Turbo Acoustics”
“The Art of Heel-Toe Downshifting”
Keller Williams
When Donna Glazer, a top Chicagoland Area KW broker, asked me to add that “wow” factor to her listings, I jumped at the opportunity to flex those writing muscles.
To protect the privacy of her clients, the final PDF versions are shown.
You may contact Mrs. Glazer at (630)399-7653 to confirm that I did indeed write these.
The listings helped her achieve more showings, and each property was ultimately sold for top dollar.
